Joint Venture Ideas – Business Acumen Exerpt Originally by Kevin Lam
Friday, December 11th, 2009One of the quickest techniques of building your customer base is to seek out mutually-beneficial JVs. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who’ve already got enormous’responsive’ contact lists and make them an offer they can not refuse.
many of us have attempted using this technique but have failed totally. I can tell you why.
The issue with most folk is they are only targeted on what they can get out of the deal. You will never get it if that is what your focus is on.
When you are making an attempt to form joint ventures, focus on the other party and ask,’What do they need? What am I able to offer them that will be of value to them?’
Sure, you can just offer the other person a piece of the profits if they agree to endorse your product/service to their list, but that is what everyone does! And these days, that isn’t tempting enough. How is your offer unique?
Apply the USP – the’twist.’ Be unique! Create price for them! Make it worth their while. Make them an offer they can not refuse!
When I send out an offer for a joint venture I simply tell them I want to market their product/business/service for them and not be paid for it. Instead of receiving 40 percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is let me use their service just once ( considering that they’re an ezine, newsletter or business with an enormous opt in list ). I assure them that a unique page will be created and payments will be made straight to the partner.
Think about it!
You’ll be giving the partner further exposure, higher profits and security of their business. In doing so, you will also be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value . Because now, folk will know to come to you for repayments on products and services they need!
With this concept under consideration , go out there and seek for some businesses who already have a massive list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.