Archive for the 'Advertising' Category

Getting Real Interviews at a Job Fair

Friday, January 22nd, 2010

Standing out at a Job Faire can make a difference in your job hunting. Job Fairs are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Career Faire in January, 10 companies as showing up, and a major job search company has 82 job fairs scheduled for 2010 across the States.

How do you compete at a Career Faire? The competition can be substantial, but you can help yourself surpass from the herd with early homework. At AA-Careers, we have a simplified step-by-step process to get ready. Planning to go? Here’s how to prepare:

First, research the organizations that are going and pick your objectives. Use the web to research the organizations that are there ahead of time. Go to their web sites and see if they have their openings listed. Pick a limited number to go after, and get ready to spend an hour researching each one. It’s hard to do more than 8 in a day, and five or six is a much more reasonable target. For each hiring organization, you want to know: recent news, key product lines, and contacts you know. Try to see if you know anyone at the target companies. You should end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the hiring department is looking for. Create a mapping of your achievements and skills to the requirements of the job. Make the nomenclature match. If the hiring company calls customers "clients", your resume should do the same thing. The achievements should be written in the style of the hiring company.

Third, create a ‘mini sales pitch’ for each likely organization/position combination. Write down a sixty second ‘thumbnail’ that you can repeat out loud describing why you are a good candidate for that job. You’ll use this in your resume and when you meet people at the job booth.

Fourth, modify your resume for each position. The objective on your resume should exactly match the position you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job prerequisites. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be very easy to see that you’re a fit based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be well groomed. Don’t overdress (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, rehearse your ‘mini-sales-pitch’. Collect your research and the resume for each spot – bring a couple of copies for each – and put each in a understandably tagged folder. Keep them in a light briefcase or folio.

Remember to smile, and good hunting!

New Ideas for Brochure Printing

Monday, January 18th, 2010

Here is and idea of what not to do with brochure printing:

• Hard selling. Do not force any person to appreciate what you are offering, or else they may lose interestation on your products almost immediately.

• False claims. DO NOT include any false accusations in your brochures. People may know that it is untruthful and as a result, they may lose their respect for your company. This includes stretching the truth.

• Lacking information. Do not forget that your main point is to influence your clients by providing them with the proper information they need. So when it comes to your brochures, always add in the most important features of your products and services.

Moreover, always include your contact information. People should be able to get a hold of you in anypossible way. So state your office address, phone numbers, email address and web page, if available.

• Obtaining services from the wrong printing company. You may have cut costs by choosing quantity over quality. But remember your brochures speak for your products and speak for your company to your target markets. Put your best foot forward and get prints with both quality and quantity.

You don’t want your clients to think that you’re cheap. It is possible to purchase quality brochures at affordable prices. You just have to know your options and not settle for less.

• Giving out the brochures to the wrong clients. As a business man, you should know your target market. And you should do everything possible to reach out to them and obtain their attention.

Brochures can be both mailed and handed out. Either way, you must aim them to the rightful recipients to attain your goal, and that is to help you gain new clients.

Brochure printing depends totally on what products and services you have to offer. The color, the design and the language of the contents will change according to your target market. Each feature is important so you have to study beforehand. This way, you can direct your brochures to the people that you have in mind when creating them.

Depend on the right printing company for your brochure printing needs. You’ll be amazed that the right one will cost less in the long run because of the quality of the materials that they can provide for you.

Visit our website fo r more information. Click here.

Building for Sale on Vernon Street, Liverpool

Tuesday, November 24th, 2009

The Bands Buildings located at 8 Vernon Street is open to bids from serious purchasers. The agents in charge of the sale of the property are Hitchcock Wright and Partners who can be contacted with minimum bids of £430,000.

The building is located in prime business location in Liverpool. It affords good access to bus routes and train routes with the national rail network as well as Merseyrail network from the easily reachable Moorfields railway station. Shopping areas are also located within easy reach.

The building exudes an old charm with its cast iron balustrades across the floors. The red brick faade also adds to its elegance while the fine detailing throughout the entire height of the building demonstrates the care with which it was built in the 20th century. A crane hoist has been included in the building design.

The top most floor is especially suitable for use as design studio or artist’s studio with high ceilings, which allow substantial natural lighting to come into the whole area. The trusses and beams which are visible in the ceiling here make it look like a loft.

A good 7000 square feet of total shared office area is available in this building over four floors. Only one floor is currently tenanted by two occupants yielding a rent of £12,250. The rest of the Grade II space can be let out to other businesses making this a good investment for commercial property developers.


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Bands Office in Liverpool to Be Sold

The 20th century Bands Office buildings located in central Liverpool is coming up fro sale. Commercial property agents Hitchcock Wright and Partners are putting up the property for sale with a minimum starting price of £430,000.

The building is an elegant reminder of the 20th century with iron balustrades across all the floors reaching the roof. The red brick exteriors give a warm yet sophisticated look to the structure. The top most floor is a specially designed one for use as design or art studio with abundant natural lighting into the interiors owing to high ceiling. With exposed beams and trusses, this floor has the look and feel of a cosy loft. The fine detailing over the entire faade is another beautiful feature of this building. A crane hoist is also included in the building’s structure.

The location of the building at 8 Vernon Street in the central business district of Liverpool affords it many advantages. Tenants can easily access bus or train services from here. The Moorfields railway station, which is an embarkation point on both national rail network and the Merseyrail network, is within easy reach for residents of this building. Shopping areas are also present nearby.

The Band Office building has 7000 square feet of shared office space spanning four floors. Three of these are vacant for tenancy. The only occupants are two tenants, which yield a combined rent of £12,250 net. These make it a good investment for developers who wish to promote the building for tenancy.

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Friday, October 9th, 2009

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Getting A Grip On Online Marketing Tactics

Tuesday, October 21st, 2008

But comes to online marketing getting the hang of it is not so much a matter of memorizing a whole bunch of different tactics.

Getting the hang of online marketing is more a matter of learning how to strategize, network, and synergize several different technologies to produce a result.

The beauty of online marketing is that it is more work than money although once you get the hang of it it’s not very much work so much as it is fun.

Internet marketing for some comes extremely easy at first, for others it is a learning curve. Everybody who gives a good go will eventually get it and within six months will be creating their own marketing tactics.

For many years that use the Internet as a social network.To me the Internet was a place to connect with old friends, meet new friends, and generate connections for business and other endeavors.

When I came across online marketing and realized the potential that Internet marketing had to both boost my networking capabilities, marketing strategies, and cost-effectiveness of my projects, I started see the Internet in a new light.

The Internet has a lot of great uses from friendships and staying in touch to business endeavors and keep advertising.

I’m just now starting to tap the potential of the Internet marketing platform.

Save at Amazon With Coupons and Cashback

Sunday, June 8th, 2008

Ever since the online shopping industry took off, Amazon has always been a leader in the field. Through the years they have expanded their business into many different categories to be the one-stop shop for online purchases. In addition to this, they have created several opportunities for consumers to save money while shopping at Amazon. I’ll show you these methods and how you can take advantage of them to help you save while spending.

Promotion Codes

Amazon promotion codes are “online coupons” that you can use to apply a credit towards your purchase. Amazon does not regularly advertise these, but they can easily be found on the internet. The good thing about promotion codes is that they are deducted from your total shopping cart order which enables you to get free shipping on items that are less than $25 after checkout.
Amazon will regularly have promotion codes that are applied directly to products or overall categories. Some examples are:

  • $25 off $125 purchases in specific categories.
  • $25 credit towards the purchase of memory when purchasing a digital camera

Once you obtain a coupon code; all you need to do is enter it in the “Promotion Code” box during your checkout. At that time it will be
applied to your order and you’ll see the instant savings immediately.

Cashback Through Gift Certificates

Want to save on every purchase you make? Amazon has introduce their own branded Platinum Credit Card that allows you to accumulate points that get converted to Amazon Gift Certificates. For every dollar you spend at Amazon, you will receive 3 points. For every dollar you spend anywhere else, you will receive 1 point. For every 2,500 points you accumulate, Amazon will send you a Gift Certificate good for $25. If you use this card solely for making purchases at Amazon; you’ll get a $25.00 gift certificate after spending $834.00 at Amazon alone. This turns out to be a 3% cash-back reward which is fantastic compared to most industry cards that only offer 1%! Best of all, when you apply for the card and become approved, your first purchase at Amazon is eligible for a $30 discount.
Once you receive your gift certificates, you can apply them during your Amazon checkout for instant savings.

Free Shipping

If you’re in no rush to receive your orders, we recommend that you take advantage of Amazon’s Super Saver shipping.
Most items purchased directly from Amazon (and through an Amazon Store or third party retailer) are eligible for free shipping as long as your total is over $25. We have found that most orders arrive in a timely manner even when this method of shipping is used! With postal rates on the rise; this is a tremendous savings opportunity.

Do the Math

Now that we have showed you three great ways to save, let’s see how our savings add up. Let’s say you were in the market for an MP3 Player that was selling for $149.99 and there was a $25 off promotional code available for all MP3 players. Factor in the Amazon credit card first purchase, the 3% cash back and the free shipping.

  • $149.99 retail price
  • Subtract $25 – Promotion code
  • Subtract $30 – Bonus discount for first purchase using the Amazon Card
  • Subtract $2.85 – 3% cash back (285 points)
  • Subtract $0 – Free shipping on orders over $25.
  • Your total: $92.14 – A savings of 39% off of the retail price!

As you purchase more from Amazon you’ll see what a blessing it is. As a frequent customer to any store you should be rewarded. Amazon makes it easy through their programs!

Richard Iglar is a contributor for Anticost.com an online shopping resource website where you can find
free Amazon Coupons and apply for the Amazon Card.